In 2012 we realised that an entire segment of the market was being overlooked, with little focus being placed on affordable, approachable and hands-on interior designers.
With this in mind, Form was established, a Johannesburg-based, full service design firm that undertakes the entire design process from start to finish. We strive to change the often pre-conceived notion that interior designers are expensive, we approached the industry with a fresh strategy and design philosophy.
Our design philosophy is based on the belief that great design is a culmination of a tri-party relationship between a designer, a client and the space. Our role in this relationship is to translate the client’s taste, lifestyle and budgetary requirements into their space. We carefully consider shape, figure, mould, make and fashion when creating a contemporary space.
Form’s mission is simple: develop environments that are distinctive, compelling and invite conversation.
Director, Architectural Interior Designer
Chief Financial Officer
To me, business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your ideas and focusing on the essentials.
Their workmanship is superb! I highly recommend them.
They listened to my ideas and shared their knowledge, insights and creativity to make my home beautiful and made sure that I would get exactly the look I wanted to achieve.Kerri,
They are knowledgeable, easy to work with, and have a great eye for color, scale, and overall design.
Thank you for making my house into a home.Angela,
I have been using Design by Form for 3 years now, and cannot express how happy and satisfied I have been. They did an incredible job transforming my new house into my dream home!Bianca,
I am very satisfied with the service and product provided at Insignia.
Thank you very much for the decor arrangements for our apartment. We are very happy with all the furnishings and your professional advice. The apartment looks fabulous and modernMichael,